The launch of the fundraising promotion coincides with the kickoff of the USA Pro Challenge, the largest professional cycling race in the US, of which Smashburger is a founding partner. The seven-day race through the Colorado Rockies starts in Aspen on Aug. 18 and will wind 550 miles through the state to the finish line in downtown Denver.
Davis Phinney, an Olympic Bronze medalist and winner of multiple Tour de France stages, established the foundation in 2004 after he was diagnosed with young-onset Parkinson’s disease.
“As we approach the USA Pro Challenge next week, we are reminded of the greatest riders in U.S. cycling history, and particularly of Davis Phinney and his tireless dedication to helping people in the Parkinson’s community understand that they can control how they choose to live with this condition and have a profound, positive influence on their own wellness,” said Scott Crane, CEO of Smashburger, in a company press release. “Our goal is to share the mission of the Davis Phinney Foundation with our guests while raising money for the Foundation’s important work.”
In addition to fundraising through its restaurants across the country, Smashburger will be accepting donations for the bracelets at its tent in the Finish Festival each day at the USA Pro Challenge, as well as giving away bracelets at the final stage of the race.